Return To Job Search

Salesforce Marketing Cloud Product Owner
Texas
Houston Metro Area
JN -022018-47986

Quest Group is seeing a Salesforce Marketing Cloud Product Owner for a client of ours located in Houston TX. This is a long term contract assignment involving developing and implementing enhancements to the

Salesforce Marketing Cloud as well as email campaign strategies as part of a marketing program.


Product Owner - Salesforce Marketing Cloud


The ideal candidate will have a previous background developing and implementing enhancements to the

Salesforce Marketing Cloud as well as email campaign strategies as part of a marketing program. Understand the vision and strategy as outlined by the customers management to help develop Salesforce Marketing Cloud roadmap. Experience with agile project management, especially Scrum; prior experience as product owner, business analyst, or similar role highly desired


Essential Duties and Responsibilities:

  • Work closely with business and developers to prioritize stories, clarify requirements, and share feedback from user acceptance testing.
  • Ability to Lead stakeholders through the development life-cycle from initial idea to release and adoption.
  • Champion the growth and continuous improvement of the email program in support of business opportunities and goals.
  • Provide recommendations and input on platform usage, goals, objectives, strategy and best practices.
  • Accountable for design and execution of email communications.
  • Responsible for keeping business and IT aware of platform enhancements, updates and improvements.
  • Develop and manage execution of a testing plan, and learn processing support of business goals and objectives.
  • Accountable for quality execution and timeliness of all email projects and campaigns.
  • Collaborate with internal business partners to develop cohesive campaigns that are targeted, relevant, and on brand.
  • Provide clear objectives and timelines to Content, Creative, Data and Analytics partners.
  • Responsible for keeping management in the loop on email performance against goals and objectives.
  • Use Salesforce Marketing Cloud Email Platform to build and deploy emails
  • Perform set-up, testing, and deployment of all email campaigns.
  • Keep documentation current - including campaign strategy, naming conventions, best practices, processes, and procedures.


Minimum Skills and Competencies:

• Bachelor's Degree in marketing or a related field preferred

• 3 to 5 years of experience implementing email or marketing campaigns

• 2 to 3 years’ experience in Salesforce Marketing Cloud

• Familiarity with other email service platforms preferred

• Knowledge of test and learn practices a plus (such as A/B Testing, Multivariate Testing, etc.)

• Project management or agile project management experience

• Working knowledge of Microsoft Office software, especially Excel and PowerPoint



© Talent Rover. All Rights Reserved.